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    Account-Based Marketing Definition and Implementation Guidelines
    Boney Pandya
    • Aug 13, 2020
    • 4 min

    Account-Based Marketing Definition and Implementation Guidelines

    You may have heard of account-based marketing (ABM), which has recently become popular in some B2B marketing circles. Here are a few...
    0
    [Webinar] Pivoting Your Marketing Strategy During a Pandemic
    Boney Pandya
    • Apr 15, 2020
    • 2 min

    [Webinar] Pivoting Your Marketing Strategy During a Pandemic

    With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly...
    0
    How brands are using marketing to address COVID-19
    Boney Pandya
    • Apr 9, 2020
    • 3 min

    How brands are using marketing to address COVID-19

    Even though no one’s going out or socializing, it doesn’t mean you have to stop marketing. Now is a time to shift rather than cease your...
    0
    Infographic - Website Analytics Metrics Explained
    Boney Pandya
    • Apr 7, 2020
    • 1 min

    Infographic - Website Analytics Metrics Explained

    Having a website is crucial for your business, but how do business owners and stakeholder know if their website is performing as intended...
    0
    Crafting your marketing message during a pandemic
    Boney Pandya
    • Apr 2, 2020
    • 5 min

    Crafting your marketing message during a pandemic

    With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly...
    0
    25 Ways to Improve Your Local Organic Search Listing
    Boney Pandya
    • Jan 1, 2020
    • 5 min

    25 Ways to Improve Your Local Organic Search Listing

    SEO (search engine optimization) provides businesses with an opportunity to increase organic traffic to their websites. Though the...
    0
    Marketing trends kicking off the new decade
    Boney Pandya
    • Jan 1, 2020
    • 3 min

    Marketing trends kicking off the new decade

    Just as you’re making your new year’s resolutions to hit the gym more for 2020, the marketing industry is seeing some changes as well....
    0
    Quiz: Is Your Business Prepared for Growth in 2020?
    Boney Pandya
    • Dec 29, 2019
    • 1 min

    Quiz: Is Your Business Prepared for Growth in 2020?

    Congratulations on making it through the holiday season — the most important and stressful time of the year. Now comes the fun part:...
    0
    Marketing Effectiveness: Calculating ROI from Digital Marketing Campaigns
    Boney Pandya
    • Dec 1, 2019
    • 5 min

    Marketing Effectiveness: Calculating ROI from Digital Marketing Campaigns

    When it comes to measuring campaign success from marketing efforts, quite a few challenges lay on your path. I have spoken to several...
    0
    Webinar: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies
    Boney Pandya
    • Oct 13, 2019
    • 2 min

    Webinar: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies

    Topic: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies Description: Learn about the broader trends...
    0
    The Dark Side of Marketing Specialization
    Boney Pandya
    • Sep 23, 2019
    • 3 min

    The Dark Side of Marketing Specialization

    If we could select one must-read business book released this year, it would be Range: Why Generalists Triumph in a Specialized World, by...
    1
    Pay-Per-Click Marketing: Using PPC to Build Your Business
    Boney Pandya
    • Sep 18, 2019
    • 3 min

    Pay-Per-Click Marketing: Using PPC to Build Your Business

    What is Pay-Per-Click (PPC) Marketing? If you’re new to the world of PPC, you might want to explore the rationale behind investing in...
    0
    7 Budget-Friendly Ways to Boost Marketing for a Small Business in 2019
    Boney Pandya
    • Aug 9, 2019
    • 4 min

    7 Budget-Friendly Ways to Boost Marketing for a Small Business in 2019

    Want to hit the sweet spot through successful business marketing? Tired of expensive marketing strategies that don’t scale your business?...
    0
    5 Most Effective Digital Marketing Tools for Blockchain Startups
    Boney Pandya
    • Aug 4, 2019
    • 3 min

    5 Most Effective Digital Marketing Tools for Blockchain Startups

    Blockchain is much more than a financial technology. This form of technology has already disrupted a number of industries in all parts of...
    0
    Pay-Per-click – Effective Marketing Strategy for Boosting Your Business
    Boney Pandya
    • Jul 11, 2019
    • 4 min

    Pay-Per-click – Effective Marketing Strategy for Boosting Your Business

    Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The...
    0
    Designing a Content Marketing Strategy for Small Business
    Boney Pandya
    • Jul 1, 2019
    • 4 min

    Designing a Content Marketing Strategy for Small Business

    Designing a Content Marketing Strategy for Small Business in 2019.
    0
    Top 5 Google Ads Best Practices for 2019
    Boney Pandya
    • Jun 2, 2019
    • 4 min

    Top 5 Google Ads Best Practices for 2019

    Pay-per-click is one of the fastest and most effective forms of internet marketing. With the right approach, PPC marketing can give...
    0
    Search Engine Marketing Goals Explained
    Boney Pandya
    • Apr 26, 2019
    • 3 min

    Search Engine Marketing Goals Explained

    Search Engine marketing is one of the fastest ways to get on the first page of search result page. With each click on our campaign we pay...
    0
    Mapping Customer Journey to Marketing Funnel
    Boney Pandya
    • Apr 22, 2019
    • 4 min

    Mapping Customer Journey to Marketing Funnel

    Lets start with some history: Traditional Marketing ruled the world of marketing for a very long time. With the rise of television,...
    0

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