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[Webinar] Pivoting Your Marketing Strategy During a Pandemic

With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly being hit hard. Restaurants, bars, clubs, and parks are temporarily closed, and events are being canceled or postponed. With every other social media post and news broadcast telling us to stay inside, sales and marketing have to innovate on the fly and look for new and different ways to communicate and engage with their customers and communities.

Join us for a quick webinar to discuss the best practices that you can focus on to help you weather this storm. In this webinar we will discuss:

1. How to tweak your marketing message

2. Transitioning to a virtual world

3. Building a Community

4. Maintaining your SEO

5. Adjusting your digital strategy

Time: May 1, 2020 11:00 AM in Eastern Time (US and Canada)


Boney Pandya

Founder and Digital Marketing Strategist @Bon Digital

Boney Pandya has over ten years of digital marketing experience in the B2B, B2C, and association industries. Boney is the founder and chief digital marketing strategist at Bon Digital. Bon Digital is a premier DC-based digital agency which helps clients meet their marketing goals by applying digital marketing strategies and tactics. Prior to starting Bon Digital, Boney worked as the director of digital marketing at CSGCreative, as the associate director of digital marketing at the American Association for the Advancement of Science (AAAS) and as the senior manager of digital marketing at the Association for Talent Development (ATD). At both associations, Boney helped increase membership acquisition, improve retention, and boost event registration through digital marketing channels. Boney is Google search certified and display advertising certified. Boney obtained his MBA from Drexel University.

Barry Lipsy

Principal @BNLipsy & Associates

Barry Lipsy is a trusted, proven C-suite marketing and business management executive. Driven by the challenge of helping organizations/brands thrive and make a meaningful difference in people’s lives, for over 35 years Barry has helped organizations of varying size and sophistication grow established businesses, discover new insights that generated incremental business via improved and new products, and select solutions to overcame obstacles and drive brands to new heights. His expertise and strategic insights are built on deep experience in 3 diverse sectors: 1) For-Profit / National Consumer Brands at Unilever and other companies; (2) Government/ Military (CMO/consultant for Army Recruiting), and; 3) Non-Profit / Healthcare, Medical Societies as CMO for a leading Regional Health System and Business Innovation Officer for a Medical Society. Barry has an MBA from Clemson University and a Bachelor of Science in Communications from Syracuse University.

Time: May 1, 2020 11:00 AM in Eastern Time (US and Canada)

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