Topic: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies
Description: Learn about the broader trends and practical tactics to improve your digital marketing ROI. Participants will walk away with the knowledge to more confidently manage, sustain, and improve your organization’s ongoing digital marketing efforts and show positive ROI on marketing spend.
Time: Oct 30, 2019 05:00 PM in Eastern Time (US and Canada)
Vice President of Content & Marketing @Association for Talent Development
For most of the last 20+ years, Tim has led content and marketing teams focused on engaging audiences, driving interaction, defining/enhancing brand awareness, and developing leads and revenue-generating traffic. Tim also has executive experience running or analyzing the effectiveness of various digital marketing channels including the business operations for web and e-commerce sites, SEO and CPC/SEM campaigns, social media, native and display advertising, e-commerce, e-mail, video and mobile (both apps and responsive web design). Tim currently teaches a digital marketing course at Georgetown where the students learn to evaluate a company's digital marketing presence. I am also an experienced public speaker and presenter. Tim is also the co-author of The BS (Business-Speak) Dictionary and Focus on Them, published by ATD Press.
Digital Marketing Strategist @Bon Digital
Boney Pandya has over nine years of digital marketing experience in the B2B, B2C, and association industries. Prior to starting Bon Digital, Boney worked as the director of digital marketing at CSGCreative, as the associate director of digital marketing at the American Association for the Advancement of Science (AAAS) and as the senior manager of digital marketing at the Association for Talent Development (ATD).At both associations, Boney helped increase membership acquisition, improve retention, and boost event registration through digital marketing channels. Boney is Google search certified and display advertising certified. Boney obtained his MBA from Drexel University.
Jeffrey Hausfeld MD, MBA, FACS
Chairman of the Board and Chief Medical Officer @BioFactura, Inc.
Jeffrey Hausfeld, M.D., M.B.A., F.A.C.S. recently orchestrated the oversubscribed Series A Financing of BioFactura and acted as the lead investor in this round. He serves as Chairman of the Board of BioFactura as well as Chief Medical Officer as the Company develops its biosimilar platforms and products. Dr. Hausfeld will continue to be instrumental in providing strategic perspectives and plans for the targeted deployment of resources, the designing of clinical trials, expanding business development within the Biotech and business communities, as well as monitoring the financial well-being and governance aspects for BioFactura. In addition to his activities at BioFactura, Dr. Hausfeld is presently developing assisted living facilities specializing in Alzheimer’s and dementia care. He serves as a consultant to several healthcare/life science startups in diagnostics, devices, biotech and Health IT.