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7 Budget-Friendly Ways to Boost Marketing for a Small Business in 2019

Updated: Aug 15, 2019

Want to hit the sweet spot through successful business marketing?

Tired of expensive marketing strategies that don’t scale your business? It’s a common problem for small and large businesses that want to achieve growth targets but not inevitably waste large amounts of money on tactics that don’t bear fruit.

The following are 7 ways to boost your marketing that won’t break the bank.

1. Budgeted Social Media Campaigns:

Among the low-budgeted options that you can use in your marketing journey, Facebook, LinkedIn, Snapchat, and Instagram ads can help you in some significant ways: First, they can boost awareness for your brand and/or product or service. Research suggests that a consumer needs 7 to 13 “touch points” by a brand before making a purchase. So, the more you can get your brand in front of a target audience, the better your product will do.

Second, those services have great data on their users, that you as a marketer can use to better target the exact type of individuals you want. We recommend using features such as lookalike audiences, and other retargeting methods to make sure you “touch” the right people.

Social media campaigns run on Facebook, Instagram, Linkedin and are designed to suit small as well as large businesses. And how about you turn your small business into a big one with our Social Media Management services?

2. Partner Promotions in Disguise:

Working with other brands can be hugely beneficial to promote your product. For example, did you know that UberEats works with McDonald’s to cross promote each other’s business? Or that OpenTable works with Google Maps to integrate restaurant reservations into Google’s mapping service? Why? It works for both businesses that want to offer value to their customers. A great thing to consider as you think about promotions – what other brands align with yours? Where can you generate cross-promotional synergy?

3. Well-designed Modern Website:

“Websites promote you 24/7: No employee will do that.” (Source)

A well-designed website for your business is one of the most important, if not, THE most important aspect of digital marketing. A great website will:

  • Highlight your brand and your product(s) and visually put both in the best light.

  • Attract the right audience and prospects based on what people are searching for.

  • Guide your website visitors to take an action and move them further down the purchase funnel

  • Capture leads and retain customer details.

  • Help you maximize conversions

A website is a lighthouse which directs your brand to its destination. It is also a crucial part of brand management as a bunch of strategies pinpoint to a website.

4. Self-propelling Power of SEO:

As mentioned earlier, the ability of your website and content to be optimized for what people are searching for is the key to a successful business. Think your content as a resume – does it say what your target audience is looking for? Ask yourself for the target keywords:

  • Does the URL include the keyword(s)?

  • Does the title tag include the keyword(s)?

  • Does the meta description include the keyword(s)

  • Does image ALT text on the page include the keyword(s)

  • Does the H1 tag include the keyword(s)

  • Does the article include keyword(s) several times

  • Is the keyword typographically emphasized?

  • Does the link text pointing to the page include the keyword(s)

  • Are there correlated words on the page that would be relevant?

5. Social Networking is the Key:

Getting a high influx of comments and likes on social media channels is a fairytale dream come true. But, it’s easier said than done. Including social networking in the list of the strategies will definitely be instrumental in expanding your social circle online.

An old saying goes like this:

“Connections are made with the heart, not the tongue.”

It holds true for website blog comments or emails and reverting back is all what it takes to make a difference!

6. Customer Referral Program:

There is an old saying that “word of mouth” is the best form of marketing. And what you ultimately want are your customers using your products and services – and then talking about them. Sometimes this means brands giving out free products or services to a few key individuals such as influencers or others they know can encourage greater word-of-mouth sales. As such, it’s critical to think about the ways you can turn all your customers into advocates.

7. Be a Great Story Teller:

Last but not the least, we all love stories!

According to a beautiful post on Huffpost, the author says:

“We inject the details of our own life into these tales, revisiting our personal beliefs and reconsidering our thought processes.”

When it comes to implementing a marketing strategy, people must be put into the loop. After all, it’s all about people! When characters speak, emotions are provoked, which lead to actions in return (Read: Call to Action).

Isn’t it something that you want your web visitors to pay heed to when they visit your website?

Jumping to Conclusion: Low-cost marketing strategies are feasible and within the realm of possibility! But, expertise matters a great deal when it comes to cross-brand digital marketing solutions when you hire an agency. Watch out!

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