Crafting your marketing message during a pandemic

With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly being hit hard. Restaurants, bars, clubs, and parks are temporarily closed, and events are being canceled or postponed. With every other social media post and news broadcast telling us to stay inside, that means little opportunity to show off an app that locates touristy hotspots. Job losses mean limited budgets, so any “BUY NOW” messages can seem obnoxious and insensitive. Aside from the essentials, most purchases and services aren’t at the top of people’s minds.